AMSTEL LIGHT MIZZEN + MAIN SWEEPSTAKES

Full Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT
WILL NOT IMPROVE YOUR CHANCES OF WINNING.
THE AMSTEL LIGHT GOLFERS DAY SWEEPSTAKES (“SWEEPSTAKES”) IS
OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND
THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR
OLDER AS OF DATE OF ENTRY. VOID WHERE PROHIBITED. SWEEPSTAKES IS
GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.
BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A
BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING.
WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM
YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A
WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.
1. ELIGIBILITY:
The Sweepstakes is open to all legal residents of the fifty (50) United States and
the District of Columbia who are 21 years of age and older at time of entry except
as set forth below.
Notwithstanding the foregoing, the following individuals and members of their
families (spouses and parents, grandparents, children, siblings and their
respective spouses, regardless of where they reside) and immediate household
members (whether related or not) are not eligible for participation: employees,
officers, and directors of Amstel Light (“Sponsor”) and its parent, subsidiary, and
affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and
importers, alcoholic beverage retailers, and Sponsor’s advertising and
promotional agencies. All applicable federal, state, and local regulations apply.
2. START/END DATES:
Sweepstakes begins at 12:01 p.m. Eastern Time (ET) on 9/23/21 and ends at
11:59 p.m. ET on 9/26/21. This Sweepstakes is in no way sponsored, endorsed,
or administered by, or associated with, Instagram or Twitter. You are providing
your information to Sponsor.
3. HOW TO ENTER:
There are two (2) ways to enter the Sweepstakes: (a) on Instagram, or (b) on
Twitter.
(a) Twitter: To enter via Twitter, during the Sweepstakes entry period, (1)
follow @AmstelLight on Twitter, (2) follow @MizzenAndMain, (3) find any
Amstel Light or Mizzen + Main tweet regarding the Amstel Light Mizzen +
Main Sweepstakes, and (4) from your own Twitter account retweet the
tweet. You must be an active holder of a nonprivate Twitter account to be
eligible to enter this Sweepstakes via Twitter (i.e., you must make sure

your tweets are set to “public” and not “private”). Twitter accounts are
free. If you do not have a Twitter account, you can create one at
www.twitter.com. Twitter’s Terms of Service apply and can be found at
http://twitter.com/tos.
(b) Instagram: To enter via Instagram, during the Sweepstakes entry period,
access the Instagram application and (1) follow @amstellight (2) follow
@mizzenandmain, and (3) from your own Instagram account find and
comment with the username of a friend 21 and over on any Amstel Light
or Mizzen + Main post regarding the Amstel Light Mizzen + Main
Sweepstakes. If you do not have the Instagram application, you may
download it through the app store on your Mobile Device. The application
is free. Instagram’s Terms of Use apply and can be found at
http://instagram.com/legal/terms/. (Be sure your account is set to “public”
and not “private”.)
If you enter the Sweepstakes using a mobile device (“Mobile Device”) on
your mobile service provider’s network (as opposed to a Wi-Fi network),
your carrier’s standard message and data rates apply. You should consult
your wireless service provider’s pricing plan for details. You agree to incur any
and all charges demanded by your wireless carrier.
There is a limit of one (1) entry per person per method of entry for a maximum of
two (2) entries for the entire Sweepstakes. You may not enter more times than
indicated by using multiple accounts in an attempt to circumvent the entry
limitation. If you use fraudulent methods or otherwise attempt to circumvent these
Official Rules, your entry may be void. All entries must be unique and must be
received by 11:59 p.m. ET on 9/26/21.
By submitting an entry, entrants fully and unconditionally agree to be bound by
these Official Rules and the decisions of Sponsor and its appointed agents.
Please note that there is a limit of one (1) prize per individual, household,
street address, and/or e-mail address during any six (6) month period
across all HEINEKEN USA Inc. promotions, regardless of brand (Heineken,
Amstel, Dos Equis, Dos-A-Rita, Murphy’s, Newcastle, Red Stripe,
Strongbow, Tecate, and Tiger).
4. SUBMISSION GUIDELINES:
All entry information, comments, tweets, posts and/or photographs shall be
collectively referred to herein as the “Submissions” or each as a
“Submission.” By entering, each entrant warrants and represents the
following with respect to his/her Submission: that each submission (a) was
created by entrant; in the case of stories, comments, posts or tweets is
submitter’s original work; (b) does not incorporate or include anything that
would require the consent of any third party, including persons who have
not provided their written consent (which shall be provided to Sponsor
upon request thereof to be identified in the comment, tweet, post or
photograph) and does not include third-party (non–HEINEKEN USA Inc.)
trademarks; (c) does not violate any copyright, trademark, publicity right,

privacy right, or any other right of any third party; and (d) does not violate
these Official Rules, including the usage guidelines found herein.
Furthermore, by submitting an entry, entrant grants to Sponsor and its
designees, licensees and assigns the right to display or otherwise use the
comment, tweet, post and/or photograph. Winning entries will grant Sponsor and
its designees, licensees and assigns an irrevocable, nonexclusive, perpetual,
worldwide, royalty-free license and right to use, display, reproduce, publish,
distribute, make derivative works of, and otherwise commercially and non-
commercially exploit the winning Submission as a condition of being selected a
winner.
Each Submission must comply with the following requirements:
Submission cannot have been submitted previously in a promotion of any
kind.
Submission should be created and submitted by entrant, and by entering the
Sweepstakes, entrant warrants and represents that he/she is the sole author
and owner of each submission.
Submissions deemed by Sponsor, at its sole discretion, to fall into any of the
following categories will be automatically disqualified:
Submission that reflect irresponsible or excessive consumption.
Submission deemed to be disparaging of Sponsor, its brands, or anyone else.
Submission containing any use of profanity, obscenity, nudity, racism, or
sexual content.
Submission promoting images and/or the use of drugs (legal or illegal),
tobacco, or firearms or other weapons.
Submission promoting any activity that may appear to be unsafe and/or
dangerous.
Submission that Sponsor deems to be contrary to The Beer Institute’s
Advertising and Marketing Code.
Submissions may not contain any of the following, or they will be automatically
disqualified:
Material that promotes bigotry, racism, hatred, harm, or violence against any
group or individual or that promotes discrimination based on race, gender,
religion, nationality, disability, sexual orientation, or age.
Material advertising or promoting any brand or product of any kind other than
Sponsor’s and the Amstel Light product.
Content which may be deemed to infringe on the trademark, logo, or trade
dress (such as distinctive packaging or phraseology) rights of any third party.
Copyrighted material owned by any entity other than Sponsor (including
photographs and other works of art or images).
Material embodying the names, likenesses, or other indicia identifying any
person other than Sponsor and the Amstel Light product, including, without
limitation, celebrities and/or other public or private individuals, living or dead.
Material containing any personal identification, such as names, street
addresses, or e-mail addresses other than those of Sponsor.
Material identifying any retail licensee, whether selling for consumption on or
off the licensed premises.
Material promoting any particular political party, agenda, or message.

Material communicating any messages or images inconsistent with the
positive image and/or goodwill Sponsor wishes to project.
5. PRIZES:
All prize details are at Sponsor’s sole discretion. Prize is awarded “as is” and
Sponsor shall not be responsible for any damage in shipping. Any prize depiction
is for illustrative purposes only and shall not be relied upon. No part of the prize
includes alcoholic beverages. Prize is not transferable or redeemable for cash.
No substitutions of prize by winner is allowed, but Sponsor reserves the right to
substitute a prize of comparable or greater value at its sole discretion.
Prize Award (1): A total of one (1) prize will be available to be awarded. The
potential winner will be notified on 9/27/21. The prize award consists of two (2)
Mizzen + Main men’s polos, one (1) Mizzen + Main quarter zip, two (2) Amstel
Light pint glasses, one (1) sleeve of Amstel Light golf balls, and one (1) bag of
Amstel Light tees. Approximate retail value (“ARV”) of the prize award: $289.00.
If no eligible entries received are received, then the prize shall not be awarded.
Once shipped, prize shall be considered delivered and Sponsor shall have no
responsibility for any shipment that is delayed, damaged, lost, misdelivered or
stolen. Winner shall look solely to shipping carrier for any lost, damaged,
misdelivered or delayed shipment.
All expenses and costs incurred as a result of seeking, winning, and/or making
use of a prize are the sole responsibility of winner. Any expense or cost not
expressly stated in the description of the prize set forth above is the sole
responsibility of winner. All federal, state, and local taxes, fees, and
surcharges on any prize are the sole responsibility of winner of the prize.
6. ODDS OF WINNING:
Odds of winning the prize are dependent on the number of eligible entries
received.
7. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:
Potential winners will be selected in a random drawing on 9/27/21 from among all
eligible entries received. Drawing will be conducted by Sponsor or its appointed
agent, and all decisions are final. Potential winner will be contacted via post
and/or direct message to their associated Instagram or Twitter account.
If potential winner fails to respond within twenty-four (24) hours of first notification
attempt, if prize notification is not received, cannot be sent or is returned as
undeliverable, if potential winner rejects his/her prize, or in the event of
noncompliance with these Official Rules, such prize will be forfeited, and prize
shall remain unawarded. Upon forfeiture of prize, no alternate prize award or
compensation will be given.
Potential winner may be required to sign and return an Affidavit of Eligibility and
Liability/Publicity Release Form. Potential winner must complete the prize claim

form within one (1) day of notification that he/she is a potential winner, or prize
shall be forfeit. Potential winner will not be an official winner until required claim
form has been completed and submitted, and eligibility has been formally verified
by Sponsor. If potential winner fails to comply with these Official Rules and/or to
complete and submit the required online prize claim process or any other
documentation within the designated time period, he/she will be automatically
disqualified and the prize shall remain unawarded.
8. LICENSE AND RELEASE:
Participation in the Sweepstakes and acceptance of prize constitute winner’s
permission for Sponsor or its agents to photograph, film, and record each winner
and to use his/her name, address (city and state), likeness, photograph, voice,
biographical information, and/or any statements made by each winner regarding
the Sweepstakes or Sponsor for purposes of trade, publicity, or promotion
without notice or additional compensation, except where prohibited by law.
By participating and/or accepting a prize, entrants, and winners, acknowledge
and agree that this Sweepstakes is in no way sponsored, endorsed, or
administered by, or associated with, Instagram or Twitter, and agree to release
and hold harmless Instagram, Twitter, Sponsor, Sponsor’s advertising and
promotional agencies, and their respective parent companies, subsidiaries,
affiliates, partners, representatives, agents, successors, assigns, employees,
officers, and directors (collectively, “Released Parties”) from any and all liability
for loss, harm, damage, injury, cost, or expense whatsoever, including, without
limitation, property damage, personal injury, and/or death that may occur in
connection with, preparation for, travel to, or participation in the Sweepstakes, or
participation in, possession, acceptance, and/or use or misuse of the prize or
participation in any Sweepstakes-related activity, including, but not limited to, any
claims based on publicity rights, defamation or invasion of privacy, and
merchandise delivery. Sponsor shall not be responsible for any cancellations,
delays, diversions, substitutions, or omissions whatsoever by any other persons
providing any services to winner, including any results thereof, such as changes
in services or location necessitated by same. Sponsor is not responsible if the
prize cannot be awarded due to acts of God, acts of war, natural disasters,
weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage
to personal belongings. Entrants who do not comply with these Official Rules or
who attempt to interfere with this Sweepstakes in any way shall be disqualified.
9. ADDITIONAL TERMS:
Sponsor reserves the right to alter, suspend, or terminate the Sweepstakes at
any time and with or without notice if, in Sponsor’s sole discretion, the integrity of
the Sweepstakes becomes or is likely to become compromised in any way. In the
event the Sweepstakes is terminated prematurely, prize will be awarded from
among all non-suspect eligible entries received prior to the Sweepstakes
termination or suspension date or as otherwise deemed fair and appropriate by
Sponsor. No automated devices, bots, and/or other programs and/or software
are permitted and all associated entries will be void. All entries become the sole
and exclusive property of Sponsor and will not be acknowledged or returned.
Delivery of prize will require a street address located within the fifty (50) United

States or the District of Columbia. Released Parties are not responsible for late,
incomplete, invalid, unintelligible, misdirected, technically corrupted, inaccurate,
false or garbled entries, emails, retweets, posts, comments, direct messages or
other communications of any kind, or for problems of any kind, whether
mechanical, human, or electronic. Only fully completed entries are eligible. Proof
of submission will not be deemed to be proof of receipt by Sponsor.
In case of a dispute as to the identity of an entrant, an entry will be declared as
made by the authorized account holder of the applicable social platform used for
entry and such individual must comply with these Official Rules. The “authorized
account holder” is deemed the natural person who is assigned the account by the
applicable social platform. Potential winner may be requested to provide Sponsor
with proof that the potential winner is the authorized account holder associated
with the winning entry.
If for any reason the Sweepstakes is not capable of running as planned, including
due to infection by computer virus, bugs, tampering, unauthorized intervention,
automated entries, fraud, technical failure, human error, or any other cause that
corrupts or affects the administration, security, fairness, integrity, or proper
conduct of the Sweepstakes, Sponsor reserves the right, in its sole discretion, to
disqualify any individual who tampers with the entry process and to cancel,
terminate, modify, or suspend the Sweepstakes. Sponsor assumes no
responsibility for any error, omission, interruption, telephone or other
communications malfunctions, deletion, defect, delay in operation or
transmission, communications line failure, or theft or destruction of, unauthorized
access to, or alteration of entries. Released Parties are not responsible for any
problems or technical malfunctions of any telephone networks or lines, computer
online systems, servers, or providers, computer equipment, software, failure of
any e-mail or entry to be received by Sponsor on account of technical problems
or traffic congestion on the Internet or at any website, any combination thereof, or
otherwise, including any injury or damage to entrant’s or any other person’s
computer related to, or resulting from, participation or downloading of any
materials in the Sweepstakes.
Released Parties are not responsible for printing, distribution, or production
errors and may, in their sole discretion, rescind, cancel, suspend, modify, or
revoke this Sweepstakes based upon any such error without liability. If by reason
of a printing, computer, or other error more prizes are awarded in a prize
category than the number set forth in these Official Rules, all persons purportedly
making valid claims will be included in a drawing to award the advertised number
of prizes available. In no case will more than the advertised number of prizes be
awarded. Antifraud detection devices may be used for verification purposes. In
the event there is a discrepancy or inconsistency between disclosures or other
statements contained in any Sweepstakes materials and the terms and
conditions of the Official Rules, the Official Rules shall prevail, govern and
control.
Sponsor’s failure to enforce any term of these Official Rules shall not constitute a
waiver of that provision. Headings are solely for convenience and will not be
deemed to affect in any manner the meaning or intent of the documents or any
provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or
platform or undermine the legitimate operation of the Sweepstakes may be
a violation of criminal and civil laws, and should such an attempt be made,
Sponsor reserves the right to seek damages from any such person to the
fullest extent permitted by law.
IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE
FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT,
INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES
AND/OR THIS SWEEPSTAKES, OR ENTRANT’S DOWNLOADING FROM
AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES
ASSOCIATED WITH THE SWEEPSTAKES.
10. DISPUTES AND GOVERNING LAW:
The parties waive all rights to trial in any action or proceeding instituted in
connection with these Official Rules, including, without limitation, the
Sweepstakes. Any controversy or claim arising out of, or relating to, these Official
Rules and/or the Sweepstakes shall be settled by binding arbitration in
accordance with the commercial arbitration rules of the American Arbitration
Association. Any such controversy or claim shall be arbitrated on an individual
basis and shall not be consolidated in any arbitration with any claim or
controversy of any other party. The arbitration shall be conducted in New York
City, New York.
THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS
SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE
LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS
CONFLICTS OF LAWS AND RULES. For any matters that are not subject to
arbitration as set forth in these Official Rules and/or in connection with the
entering of any judgment on an arbitration award in connection with these Official
Rules and/or the Sweepstakes, the parties irrevocably submit and consent to the
exclusive jurisdiction and venue of the state and federal courts located in or
closest to New York City, New York. The parties agree not to raise the defense of
forum non conveniens.
11. USE OF DATA:
Sponsor will be collecting personal data about entrants online, in accordance
with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie
Policy at http://heinekenusa.com/privacy-cookie-policy/. By participating in the
Sweepstakes, entrant hereby agrees to Sponsor’s collection and usage of his/her
personal information and acknowledges that he/she has read and accepted
Sponsor’s Privacy & Cookie Policy. You are providing your information to
Sponsor and not to Instagram or Twitter.
13. SPONSOR: Amstel Light, White Plains, N.Y.

14. ADMINISTRATOR: Big Finish Digital LLC, New York, NY.
ENJOY AMSTEL LIGHT RESPONSIBLY
©2021 AMSTEL LIGHT BEER. AMSTEL LIGHT, WHITE PLAINS, NY.
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